And then there were 400
Modern roller derby's worldwide growth just reached another milestone, with over 400 leagues now active as tracked by Cat O'Ninetails excellent league listing at derbyroster.com. With the addition of Abu Dhabi Roller Derby in the United Arab Emirates, and Zurich's Swiss Roller Derby, the sport is now present in eleven countries on four continents. No end in sight!
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The great sport of Roller
The great sport of Roller Derby keeps growing because it is, without question, the greatest womens sport in the WORLD. The ongoing internationalization of this incredible sport is only more indicative of its growing appeal. Derby is here to stay this time! Worldwide!
VIVA LA DERBY!
VIVA LA DERBY!
A market of its own
It still surprises me how few companies specifically target the roller derby demographic when there are over 16,000 people actually involved in it at some level.
400 leagues? 5 years ago, whodathunk?
16,000 Elvis Fans Can't Be Wrong
It still surprises me how few companies specifically target the roller derby demographic when there are over 16,000 people actually involved in it at some level.
The problem is that 16,000 people ain't shit to any manner of demographic-crunching corporate entity types. Believe me, i know.
That is part of the question
It still surprises me how few companies specifically target the roller derby demographic when there are over 16,000 people actually involved in it at some level.
400 leagues? 5 years ago, whodathunk?
The real question is WHAT is the "roller derby demographic"? In terms of age, ethnicity, occupation ? region? Save for ethnicity, it's pretty much all over the place. Over 35s, Over 35, 18-35. Professionals, homemakers, students, mothers, blue collar, white collar, no collar, stilleto heels, birkenstocks and the list goes on. Hard to know what the most effective manner of marketing to them would be while at the same not doing something too narrowly focused.
That said, for athletic equipment suppliers, I would think that even 16,000 people (many with respectable fan followings in their area) would merit a bit more attention.
Roller derby seems to have
Roller derby seems to have hit some sort of nerve in a segment of a mostly female prime age-group population. There must be some unique common element that is making this happen. And for every one who joins a league, there are probably 10 who would if one element in their life were just slightly different (work schedule, spouse's or partner's attitude, etc.)
Let's face it, every after-game celebration does look like it would make a good beer commercial. I can see unique needs for cosmetics and a unique deodorant market. And what rollergirl doesn't have a spray bottle of Fabreze or something like it?
And for the rollermoms, could there be a busier mom category?
A little market research thrown in the direction of the roller derby movement would probably find many interesting things they have in common that would otherwise make them harder to reach in normal demographic terms. They're starting to gain the numbers that would give a company a competitive edge catering to them. And there are probably non-roller derby women who have a lot in common with them who haven't crossed the threshold of joining a league.
good idea, but too soon...
To be derby specific. However, a company that wanted to market to athletic women and added rollergirls as part of its overall approach could possibly find that to be effective. Keep in mind the question for them will be a cost-benefit analysis. What will bring them more bang for the buck?
While every after game celebration is fun and looks fun let us remember who beer primarily aim for: men. And though men are a part of these after parties, they are hardly seen to be occasions to pick up the ladies, no matter how hot they may be. Such a campaign would not fit into the advertising strategies of brewers, who form one of the most consumer savvy industries on the planet.
I can't share the view that for every 1 who is in a league there are 10 who want to be save for one element. I have found that most rollergirls FIND a way to do this. I also find, and this goes back decades, that some people do this for a while and give it up rather easily. Others however, can not give it up no matter how hard they try. It is one reason why when I hear of these ladies retiring after 5 years or so, I always smile and think "never say never". I had a 15 year hiatus and not nearly as many opportunities or reminders as these ladies have today. I see that same gleam in the eye and passion in the voice and know that they will be back.
The PGA and other sports
have their divisions for the Silver Foxes who just can't give it up. Will there be a Seniors division for derby one day? I plan to start the first Rascal Derby league when I'm retired (from other-than-derby work - I'm already a retired skater) and my knees give it up completely...
Maybe some assumptions need to be challenged
While every after game celebration is fun and looks fun let us remember who beer primarily aim for: men.
Maybe there's an old assumption that the women of roller derby could challenge. After all, there are NO other sports that women pretty much OWN.
Here's a group of women from all walks of life, and they like beer. Perhaps it might be a sign that perhaps 50% of their potential market is being ignored by their traditional marketing.
Just saying.
I have found that most rollergirls FIND a way to do this.
ALL rollergirls have FOUND a way to do this. What I'm talking about is the ones who would if they had more time, weren't wimpy, didn't want to risk divorce, didn't want to risk their jobs, didn't perceive of themselves as clumsy, etc.
Here's a couple of quotes from some blogs:
Some friends of mine are on the roller derby team here in Columbus and it looks super incredibly fun. It's all the brawling and physicality of pick-up b-ball but with fishnet stockings and campy names!! What's not to love?
One problem -- I'm too wimpy. I'm willing to dish out the pain but not take it.
I would totally rollerderby just so I could dress up in those crazy costumes!!
After nearly every blog on roller derby, there are always women who say they would do it, if only...
Hate to be an ass but
I tend to discount or disregard anyone who wants to do this for the "crazy costumes" and anyone who wont do it because they are too wimpy. Its a contact sport. even as a work its a contact sport. So if "being wimpy" is holding someone back, they lack heart. I know that is probably a stereotypical male athlete response, but its what I see. The ladies I see doing this KNOW it hurts and go in anyway.
As for the costumes, while I can appreciate where some may be drawn to it (and considering how long I wore tights and a mask I can only be slightly judgemental), if that is the primary reason for joining....well I really do not know what to say.
" I would do it, if only" equals "i am not doing it" in my head.
Going only with the beer example, as much as some women like beer, the studies are overwhelming that the primary market is men, hence the reason why big breweries sponsor sports events with male appeal. To appeal to women, the studies show that the smaller beer companies do better as they market with an emphasis on other factors (taste, variety, dining experience as opposed to a party experience ) but those companies seek or cater to a demographic that does not fit the "derby world". yes, its stereotyping, but keep in mind they want to get the most for their money. Other products or industries may not have the same issues.
Yer moms.
And for the rollermoms, could there be a busier mom category?
Word. Thanks for the nod. Our league was co-founded by a group that included...hmm...let's count....four moms of kids still in diapers at the time, three of whom are or have been single while parenting at some point. And the league at large has more than that. It's the kind of shit that can drive you to roller derby. I LOVE the diversity in our league. We range in age from 18-45, and are all over the map in terms of life experience.
Its hard to balance.
And for the rollermoms, could there be a busier mom category?
Word. Thanks for the nod. Our league was co-founded by a group that included...hmm...let's count....four moms of kids still in diapers at the time, three of whom are or have been single while parenting at some point. And the league at large has more than that. It's the kind of shit that can drive you to roller derby. I LOVE the diversity in our league. We range in age from 18-45, and are all over the map in terms of life experience.
Coaching men is much easier because of this. As a coach, I have had to see how often our ladies juggle motherhood with this. Keep in mind that almost all of our ladies were mothers long before roller derby entered their lives, so they are trying to make new commitments while doing all they can to fulfill the old ones. With men, the child care can be taken care of by someone else, usually. For women, they often have to take the child with them, or arrange special child care. That is not easy. Especially with so many single moms. A lot of intestinal fortitude there.
Another one of the 8 million reasons I love roller derby
Because my league was built in part by single moms, we accomodate single moms and make sure it works for single moms.
It's what we make it, folks.
Abu Dhabi Roller Derby
I find the spread of this great sport very intriguing. I'd like to hear more on how derby ended up in the UAE.
The short form:
Dominion's Sweet n Lowdown moved there, and found an amenable expatriate community there. We're obviously very, very interested to see if derby will "take" there!
do you realize?
do you realize how long it will take me to drive there? I'm not sure if I should point my rig east or west? ;)
Unless I'm mistaken....
I find the spread of this great sport very intriguing. I'd like to hear more on how derby ended up in the UAE.
I believe Sweet N Lowdown may have had a part in that.
The Original GGRDonald
he may be WRONG, of course.
still a good sign
I figured it would be an expatriate movement, so many cultural and athletic movements start that way. Possibly the Arab community will not be too high on it at first (especially with some of the aspects we see here). But, there is a large expat community that could make it a mainstay and one day, it could break very well into the scene. Oddly enough, I could see it being something men may want to do and keep the women out. To that I have this to say to our native UAE friends: "Do not bet the pipeline on being able to stop it."
yea, but...
Will they have PBR at the Abu Dhabi RD bouts?
The Middle East
Alcohol of any kind would be highly unlikely at a UAE bout but I assure you that shisha smoking would be a definite. I can only imagine slamming into those big glass pipes, hot coals flying everywhere... ;)
In all honesty, we haven't been able to do much yet because of the weather. It's extremely hot and humid here along the gulf this time of year. As a result, much of the population makes themselves scarce by going on extended summer holidays (myself included), leaving the place looking like a ghost town. In essence, we're incapacitated until the Fall.
We do have some interest from potential skaters and a couple other prior derby vets but here are the challenges we're facing:
1) Culture (duh)... While the UAE is one of the most progressive countries in the Middle East, we are still, well, in the Middle East! There is indeed a huge expat population but even so, I don't see this happening without the local support of the Emiratis. In fact, the laws here are laid out so that no expat can start a business in the UAE unless they get an Emirati to sign on as a partner... I will say that when I've gone out on my own just skating in circles or along the Corniche, small crowds of children and Indian and Pakistani laborers tend to gather and watch. This is probably attributed to the fact that my tattoos attract attention EVERYWHERE here, that I'm female (women are generally started at), and that I'm skating on quads. I'm a curious novelty.
IF we are able to make this happen, I am convinced that it will have to be PURE sport. We're already strange enough here without crazy get-ups or sideshow characters. Uniforms will have to be very modest, of course. I'm not even sure that our monickers will translate. The expat community would "get" them but if we want to reach out to the rest of the population, I think the names would either go totally over their heads or even quite possibly offend - something we of course do NOT want to do.
2) No derby "nostalgia factor" exists here. The Emiratis didn't grow up watching the banked track derby on Sunday mornings. In fact, most don't even know what quad roller skates are. Likewise, there are relatively few American expats as compared to the Europeans and even Canadians. Most are British.
Inlines are big here, but I am the ONLY (I repeat ONLY) person I have seen skating on quads other than my fellow expat derby girl, Dandy Rough. As a result, there are no local shops to buy quads and most everything of course has to be brought over or shipped, which can get expensive.
3) Much of the minimal interest we've found from potential skaters has come from Dubai. Dandy Rough and I live in Abu Dhabi, which is about an hour and a half away. I'm not going to lie, it's a tough commute with mostly sand from here to there. Not to mention, I don't have a car. :(
4) Being part of an expat community means that people are always coming and going. This is not a place where people generally stay for more than a couple years. By the time we train skaters, they could be ready to move on. This is a similar situation that we faced with Dominion, being at the heart of a huge naval base, but exponentially multiplied.
5) We have yet to find an indoor facility for either practices or bouts. I did find one outdoor location that might work, although we don't exactly have official permission to set up a bout there. As you can imagine, this is a pretty big obstacle. (I'm curious to hear what the Hawaiian leagues did about this - I had heard you were facing a similar situation with lack of venue space.) The weather makes skating outdoors unbearable for several months of the year. We also have very frequent dust and sandstorms which, needless to say, does not allow for skate-able conditions. Even when it's not sandstorming, you should see how completely filthy my skates are from just a few sessions outside. It's really very gross.
So these are a few of the challenges we're facing. I write this all because I know that these obstacles are conquerable and I know that there must be other leagues out there who have faced at least one or two of these same challenges and may be able to offer some advice. We really want to do this. As daunting a task as it is, how many times in your life do you have the opportunity to introduce something as fabulous as roller derby to a new culture. I see us like missionaries bringing the Word to all those naked (er, um, covered) tribal people! ;) Seriously though, if we can pull this off I really think we could claim a small part of history that might actually BENEFIT this region. And that, my friends, would really be something special.
If anyone has suggestions or advice, please feel free to reply to this post or email me at jasminiature@yahoo.com
Thanks!
Sweet N. Lowdown
see you at ECE! though not skating :(
Abu Dhabi
SNL, thanks for taking the time to write this up and share with the rest of us, I find it fascinating. Just picturing the looks on the faces of the locals watching this woman skate about with her tattoos a blazing, makes me want to see some pictures of the whole scene. A curious novelty indeed. Post pictures when you can!
ECE?
Dude, you totally need to bring Abu Dhabi Derby merch to ECE. It will sell better than hotcakes.
No, let me amend that. Even better than bacon-flavored hotcakes.
- bjmacke (a.k.a. Apron)
TOTALLY!!!!!
Dude, you totally need to bring Abu Dhabi Derby merch to ECE. It will sell better than hotcakes.
No, let me amend that. Even better than bacon-flavored hotcakes.
- bjmacke (a.k.a. Apron)
I'd buy the T-shirt IN A HEARTBEAT!!!!!
ditto! Would definitely
ditto! Would definitely snatch one up.
I'd pay
to have one shipped to me here in So Cal!
Thanks for Sharing
I found this fascinating to read. All these things that most of us take for granted. I've been following your journey a bit. I saw something on facebook and then a link to a message board I think (does that make me creepy or intrigued? haha). I hope you manage to get rolling more regularly! Keep us posted.
Lippy Wrongstockings
Tri City Roller Girls
ADRD Merch
we're still working on the logo - i don't want to give too much away, but can anyone say "girly skating dromedary?" can you also say it in arabic?
merch will likely be on the agenda for next year. we still need about 25 more skaters and a facility! patience, young padawans. ;)
Sweet N. Lowdown
التزحلق على النقات
I knew I'd find a use for that degree in Arabic someday (though I bet I mucked up the plurals).
translation
hey lowdown -- my bestest friend ever is an arabic teacher for a university + lives in the mid-east half the year...she also knows derby b/c of me. so, if you ever need someone to help mock up a shirt that reads in arabic, let me know. =)
it fascinates me
how derby is taking off in the English and German-speaking parts of Europe, but not so much anywhere else. I wonder why that is?
patience
how derby is taking off in the English and German-speaking parts of Europe, but not so much anywhere else. I wonder why that is?
All in due time. While Derby has a saturation point, that point is not close to being here yet. Furthermore, while it has a saturation point for growth (in terms of leagues, teams,players, and fans) it has no end date for existence and so long as it breathes, it can be picked up again anywhere.
Trust me, if you had asked anyone 15 years ago that a revival of roller derby would start in Austin, TX and that the implosion of that league would lead to MORE derby, they would have thought you insane.
It may not "take off" in those areas, but it sure can test the waters and after that anything is possible.
Swiss Roller Derby
We only have a handful of skaters so far here in Switzerland, and no more than two in any one city within an hour of another... we have so many tiny towns and cities here and the geography makes even short distances much longer than they would be in North America. We're hopeful that as the word gets out, we'll find more wannabe skaters - rollerblading is huge here. Anyone with recruiting advice, please contact me.
Well at least...
you'll probably get good deals on bearings.
-Barely even speaking for myself...
*~[
Grand Poobah
Sin City Stat Pack
Fabulous Sin City Rollergirls
It takes just one determined person to move.
All it takes is for someone whose done it already to move to a new country for a job or something, and if they're determined, it starts.
Must not be many derby vets moving to France or Denmark for jobs or school.
Maybe Katie Chingas?
I bet she'd be a great hit if she moved to Mexico.
- bjmacke (a.k.a. Apron)
I am pretty certain
one of the KCRW girls is moving/has moved to France, so perhaps something will spark there.
I don't think any of the German leagues were started by an expat though, and in the UK only we were, in a roundabout way.
Fox/London Rollergirls
Slow Evolution of International Derby
Some of you may have already read this, but Hooligal wrote a fantastic blog entry about this subject.
http://interderby.wordpress.com/2009/05/21/slow-evolution-of-international-derby/
It answered a lot of my questions as to why there's not an Irish roller derby league... yet.
No Irish roller derby?
Boo! They have a myspace, I was hoping to visit when I was in Dublin!
Occasionally
I check in with the myspace and Yahoo group to see if there's any progress, but alas, there is not. Plenty O'Toole and I are scheming to go there and start one though!
If you do go there and find a rogue league, will you let us know? It's possible that they're not "online" yet.
Old Skool Beatdown
Dominion Derby Girls
on it
I've got my mission come November...
Girl Fawkes
CTRG/CTDQ
Love it.
I love rollerderby and I don't apologize for it. It's a great sport. I'm glad to see it making a strong come back with the increase in teams. I hope that I can play on a team someday. I don't know how long I will last but I want to. Casino en ligne
There's derby in Belgium
I found this on Facebook recently...
http://www.facebook.com/group.php?gid=36888159055
What ever happened to Stockholm Roller Derby? Did they call it quits?